Project Description
This client project included a new website build to be harmonised across three individual websites for three business units and corresponding national and local SEO.
The project was for a leading UK supplier of Schuller, which is a leading brand of German kitchens and the client wanted a new website to reflect their growing business and for Edible to offer ongoing support in terms of SEO, PPC and content marketing for each of the three sites.
The new website direction enabled the business to build upon its already successful retail market and push out into the Trade market with a harmonious design that would appeal to homeowners (in its retail guise) and building developers (in its trade guise) alike.
To further support the new site local search engine optimisation and PPC campaigns were also put in place.
National & Local SEO
In addition for attaining relevant and highly competitive keywords and phrases for the client for national searches, local seo strategies were also implemented to attract local customers from Liverpool, Manchester, and across the North West.
For the highly competitive kitchen industry attaining and retaining relevant keywords is a challenge for both local and national searches yet over the last 5 years Edible has enabled this client to have prominent first page results with a substantial return on investment.
To learn more about this particular project please get in touch for a full case history and client website url’s and keywords.
Results
Within 12 months of the campaign starting LDK had gone from start up to become the leading retailer for Schuller furniture in the UK and has continually outperformed the market segment for a further 3 years (to 2019), despite uncertainty in the UK housing market.
