Project Description
This client project included a content and SEO strategy for a Manchester based Adverse Credit Mortgage broker, whom was targeting a UK wide SEO audience for terms relevant to ‘bad credit mortgages’, ‘adverse credit mortgages’ and being an online mortgage tool, the terms ‘adverse mortgages online” and “online adverse broker”, amongst others
National SEO / Local SEO / Mortgages SEO
In addition for attaining relevant and highly competitive keywords and phrases for the client in national searches, local seo strategies were also implemented to attract local customers from Liverpool, Manchester, Chester and across the North West to make use of the clients physical location in Manchester.
The UK mortgage industry is highly competitive with the brokers and independents all vying for search prominence amongst the big banks, building societies and other lenders and were cost per click in excess of £50 is not unheard of.
Results
As the client website was launched in August 2022, just prior to the September mini-budget which saw interest rates soar and as a direct result, the removal of some 95% of all mortgage products from the UK mortgage market, to say the timing was less than perfect would be an understatement.
The demand for mortgages and even more so, for bad credit mortgages plummeted to the lowest level in decades and as such the timescales for achieving the broader range of search terms was widened from 6-9months after launch, to 12-15months in order that search terms would be achieved during 2023 and ready for when it is hoped the UK mortgage market for people with bad credit will stabilise in late 2023.
Nevertheless, the search term “adverse mortgages online” was achieved in 1st position within 6 weeks of launch.
Looking For a Google Ads, Paid Search and/or SEO Strategy?
In addition to attaining premium SEO rankings for our clients Edible also manages Google Ads budgets in excess of £3m per year.
If you want a marketing strategist conversed in SEO and Paid Search but with an executive level business focused, get in touch.
We understand how Google Ads and Google Search works but more importantly we get to know your business, your products and services and we come up with a holistically focused plan of action to better understand your target audience and how best they might engage with your campaign.
Services include: SEO Liverpool / SEO Manchester / SEO London / PPC Marketing and more….
