Project Description
This client project included the web build of a standalone compensation claim service for the specialist Criminal Injury Compensation team in a Manchester law firm with the intention of using UK wide SEO techniques to increase client awareness.
The firms specialist criminal injury team have a dedicated legal team solely focused on working with the victims of serious crimes such as domestic abuse, sexual assault, knife crime, armed robbery, murder and even terrorism to ensure that they get the compensation they are entitled to from the CICA, i.e. the Criminal Injury Compensation Authority.
UK Wide SEO
As crime affects victims all over the UK, even though the firm is located in Manchester, the use of Local SEO and Manchester SEO would not have been sufficient to the clients requirements so a content strategy was developed to make use of Uk wide SEO strategies which were complemented with PPC Marketing via Google Ads.
Results
In addition to a successful PPC campaign we attained the 5th place nationwide Google search result for ‘CICA Claims” which is the most generic, prominent and catch all search term in the Criminal Injury Compensation segment and therefore the most competitive.
Looking For a Google Ads, Paid Search and/or SEO Strategy?
In addition to attaining premium SEO rankings for our clients Edible also manages Google Ads budgets in excess of £3m per year.
If you want a marketing strategist conversed in SEO and Paid Search but with an executive level business focused, get in touch.
We understand how Google Ads and Google Search works but more importantly we get to know your business, your products and services and we come up with a holistically focused plan of action to better understand your target audience and how best they might engage with your campaign.
Services include: SEO Liverpool / SEO Manchester /Freelance SEO consultant / PPC consultant and more….
