Is online reputation management dead? Negative tweets can prove beneficial to a brand by driving “a lot of interest”, according to Simon Wallis, the marketing director of Domino’s Pizza. Although it should be pointed out that Domino's Marketing Director wasn't referring to any and all types of negative tweets, Wallis was speaking in reference to [...]
Malicious Twitter code? Twitter took its desktop Twitter client, TweetDeck, offline yesterday following what is reported to be a massive security breach, with multiple reports of malicious code emanating from a few major accounts, including politicians and major news outlets. The Twitter accounts of BBC News and a senior White House official were among thousands [...]
Consumer Review websites are disproportionate in terms of online reputation management as perspective is something of a crucial word when it comes to analysing the context of some consumer based reviews on consumer websites. Especially when we consider that Tesco’s share price has actually risen since the horsemeat scandal, when most would have thought the [...]
Martin Clarke, the Daily Mail executive behind the popular news website has said that the social media giant is a ‘gigantic free marketing engine’ He told delegates at a Society of Editors annual conference that only Google directs more UK traffic to the site and in his speech urged other newspapers to embrace social networking [...]
