SEO / Search Engine Optimisation Archives - Page 4 of 5 - Edible Marketing

Google RankBrain and will it effect SEO?

Google has been using a system called “RankBrain” and a process called ‘machine-learning’ otherwise known as artificial intelligence to help sort through its search results since late last year and along with Content and Link Structure, Rankbrain has been confirmed as the three most important ranking signals for search engine optimisation, i.e. seo. Understandably many [...]

LeeOakley2018-08-22T14:37:05+01:00July 10th, 2016|Search, SEO / Search Engine Optimisation|Comments Off

SEO and PPC and the Google Quality Score

When it comes to SEO and PPC and how they are affected by the Google Quality Score there are a number of factors at play but in short the better your Google Quality Score the better your ‘search engine optimisation’ effects will be and the cheaper your cost per click for your PPC Adwords campaign will be. [...]

LeeOakley2018-08-22T15:02:33+01:00June 24th, 2016|Search, SEO / Search Engine Optimisation|Comments Off

SEO, Local SEO and Google Mobile Update

Whilst SEO marketers largely didn't know about the Hummingbird algorithm update of 2014 until some time after, Google took a different approach and announced that 2015 was going to be the Year of the Mobile, not the Sheep. The first of Google’s mobile-friendly updates happened in April and as hinted at, this update was unique [...]

Edible Marketing2018-06-12T13:59:24+01:00February 21st, 2016|Content Marketing, Search, SEO / Search Engine Optimisation|Comments Off

How SEO is affected by new Google algorithm Hummingbird

SEO marketers were quietly perplexed towards the end of 2013 and throughout 2014 whenGoogle quietly started rolling out its new algorithm, which we now know to be called Hummingbird. As 2014 made way to 2015 many thought that the changes we were seeing were refreshes of the Panda update, but as we know now, what [...]

Edible Marketing2018-06-12T13:59:24+01:00January 18th, 2016|Search, SEO / Search Engine Optimisation|Comments Off

Google rolls out PayDay Loan algorithm update 3.0
Gallery
Google rolls out PayDay Loan algorithm update 3.0

Search, SEO / Search Engine Optimisation

Google rolls out PayDay Loan algorithm update 3.0

Not here at Edible but some SEO's are about to go into frenzy mode as yesterday it was reported that the Google PayDay Loan Update is going to be launching and Google’s Matt Cutts posted on Twitter today to confirm that it is now rolling out. Cutts said “To catch you up, PayDay Loan 2.0 [...]

Edible Marketing2018-08-22T16:29:31+01:00June 13th, 2014|Search, SEO / Search Engine Optimisation|0 Comments

Google Panda 4.0 update has arrived
Gallery
Google Panda 4.0 update has arrived

Search, SEO / Search Engine Optimisation

Google Panda 4.0 update has arrived

Not here at Edible but some SEO's are about to go into frenzy mode as the latest Google algorithm change in the form of its Google Panda update (v4.0) is rolling out. When Google’s algorithms change, they usually create huge waves in the search community and these regular updates often go on to shape search engine [...]

Edible Marketing2018-08-22T16:48:49+01:00May 22nd, 2014|Search, SEO / Search Engine Optimisation|0 Comments

Content Marketing and SEO for Link Building
Gallery
Content Marketing and SEO for Link Building

Content Marketing, SEO / Search Engine Optimisation

Content Marketing and SEO for Link Building

If you’re engaged in Content Marketing and SEO it pays to create high quality, engaging and relevant content that will attract links but content generation as your sole SEO strategy, as a method of purely building links is a disaster waiting to happen. Content marketing shouldn’t go out of its way to build links that [...]

Edible Marketing2018-08-22T17:28:02+01:00May 16th, 2014|Content Marketing, SEO / Search Engine Optimisation|0 Comments

Interflora goes into Google’s Room101
Gallery
Interflora goes into Google’s Room101

Online Reputation, Search, SEO / Search Engine Optimisation

Interflora goes into Google’s Room101

Opinion is somewhat divided over the news of Google pulling the SEO rankings of Interflora, as a lesson for manipulating Page Rank via link buying. The truth of the matter was that Interflora stepped outside Google’s (well documented) terms and conditions and tried a shortcut, which is going to take one hell of a battle [...]

Edible Marketing2018-08-22T17:44:39+01:00March 1st, 2013|Online Reputation, Search, SEO / Search Engine Optimisation|0 Comments

Consumer Review sites disproportionate
Gallery
Consumer Review sites disproportionate

Consumer Review Sites, Search, SEO / Search Engine Optimisation, Social

Consumer Review sites disproportionate

Consumer Review websites are disproportionate in terms of online reputation management as perspective is something of a crucial word when it comes to analysing the context of some consumer based reviews on consumer websites. Especially when we consider that Tesco’s share price has actually risen since the horsemeat scandal, when most would have thought the [...]

Edible Marketing2018-08-28T18:30:55+01:00February 20th, 2013|Consumer Review Sites, Search, SEO / Search Engine Optimisation, Social|0 Comments

SEO, Link Building and Sanjey the Spammer
Gallery
SEO, Link Building and Sanjey the Spammer

SEO / Search Engine Optimisation

SEO, Link Building and Sanjey the Spammer

Buyer beware, focus on the word spam and not SEO In the last month I have received about 200+ emails from various Gmail accounts either directly or via the Admin notifications for spam comments left via the various client news and blogs I update but worryingly, I have also heard stories first hand from people [...]

Edible Marketing2018-08-30T17:10:39+01:00February 1st, 2013|SEO / Search Engine Optimisation|0 Comments