What is SEO? Whilst SEO, i.e. Search Engine Optimisation is becoming more widely understood amongst website and business owners there are still some Frequently Asked Questions that pop up from time to time and questions as to what is the meaning behind certain SEO terms and phrases. As such here is a bit of an SEO [...]
Google has been using a system called “RankBrain” and a process called ‘machine-learning’ otherwise known as artificial intelligence to help sort through its search results since late last year and along with Content and Link Structure, Rankbrain has been confirmed as the three most important ranking signals for search engine optimisation, i.e. seo. Understandably many [...]
When it comes to SEO and PPC and how they are affected by the Google Quality Score there are a number of factors at play but in short the better your Google Quality Score the better your ‘search engine optimisation’ effects will be and the cheaper your cost per click for your PPC Adwords campaign will be. [...]
Whilst SEO marketers largely didn't know about the Hummingbird algorithm update of 2014 until some time after, Google took a different approach and announced that 2015 was going to be the Year of the Mobile, not the Sheep. The first of Google’s mobile-friendly updates happened in April and as hinted at, this update was unique [...]
SEO marketers were quietly perplexed towards the end of 2013 and throughout 2014 whenGoogle quietly started rolling out its new algorithm, which we now know to be called Hummingbird. As 2014 made way to 2015 many thought that the changes we were seeing were refreshes of the Panda update, but as we know now, what [...]
In recent Search Engine News Yahoo Search confirmed they are testing supplementing other search ranking providers, including Google, to power Yahoo Search, something that Yahoo is permitted to perform under its recently renegotiated deal with Microsoft. Until recently, Yahoo depended on Microsoft’s Bing for its search results. However, when Yahoo renegotiated the deal in April, [...]
Not here at Edible but some SEO's are about to go into frenzy mode as yesterday it was reported that the Google PayDay Loan Update is going to be launching and Google’s Matt Cutts posted on Twitter today to confirm that it is now rolling out. Cutts said “To catch you up, PayDay Loan 2.0 [...]
Not here at Edible but some SEO's are about to go into frenzy mode as the latest Google algorithm change in the form of its Google Panda update (v4.0) is rolling out. When Google’s algorithms change, they usually create huge waves in the search community and these regular updates often go on to shape search engine [...]
Opinion is somewhat divided over the news of Google pulling the SEO rankings of Interflora, as a lesson for manipulating Page Rank via link buying. The truth of the matter was that Interflora stepped outside Google’s (well documented) terms and conditions and tried a shortcut, which is going to take one hell of a battle [...]
Consumer Review websites are disproportionate in terms of online reputation management as perspective is something of a crucial word when it comes to analysing the context of some consumer based reviews on consumer websites. Especially when we consider that Tesco’s share price has actually risen since the horsemeat scandal, when most would have thought the [...]
