What is Ethical SEO and Why You Should Use It is a fairly broad statement but in this post we will try to explain the general principles of what constitutes ethical SEO, what we ourselves consider ethical in terms of Ethical Search Engine Optimisation and why you should employ said ethical techniques and practices [...]
You might be thinking whether SEO for kitchen companies is a different kind of SEO or whether there is something special that kitchen companies can do different to non kitchen companies? The answer is no, good SEO techniques are universal so it doesn't matter what industry you are in. What this post is for, [...]
Quick SEO wins are a proven SEO tactic that looks to exploit the low hanging fruit and enable you to gain some ground in the short term whilst you are pursuing more long term goals and harder to obtain keywords and phrases. In this SEO Quick Wins post we look at 5 tips that [...]
Whilst it hasn't been long since Google rolled fully rolled out its Continuous Scroll, it begs the question in terms of SEO, ‘Now that the coveted page 1 is effectively infinite what is the Google Continuous Scroll SEO impact?’ If you are anything like the skeptic I am you will no doubt be thinking [...]
From an obvious mistake, a missed setting in Google Ads dashboard or perhaps a lack of experience, here are five ‘Reasons why your Google Ads are not getting traffic’. Reason 1 Why Google Ads Are Not Getting Traffic Your Ads are Not Approved / Eligible It may sound obvious but make sure all your [...]
Google Adwords Express is as you might guess by the name, a lighter ‘Zero’ version of Google’s Full Sugar Pay-Per-Click Adwords search marketing platform. Google launched AdWords Express in 2011 with the goal of simplifying their complex Adwords platform into a much more easier way to advertise with Google. Particularly for small businesses, micro [...]
There is a world of difference between ‘cheap seo’ and ‘affordable SEO’ and never has the phrase ‘you get what you pay for’ rung so true. Being cheap generally infers that cost over quality is the primary deciding factor but when it comes to Search Engine Optimisation, just like other forms of marketing, your [...]
Does Google top best search engines in the World? You maybe surprised but it does have competition and not just from Bing and whether Google is one of the best search engines for you, as a user or advertiser or search engine optimiser will vary depending on language and location. Nobody will deny that [...]
If you are new to smartphones or ever doubted the importance of Local SEO, recent news that 82% of all smartphone shoppers conduct ‘near me’ searches may be a bit of a surprise to you. For those whom have their finger on the pulse in regard to their site metrics and value of localised search [...]
Google is thought to have been building a search query ‘blacklist’ to aid a revival of Google China with the purchase of the popular Chinese site (265.com) that Google acquired in 2008. According to confidential documents seen by The Intercept, a news organisation that covers national security and politics amongst other topics it reported on [...]
