Looking at what Lessons in PR Disasters the modern marketings communications (MarCom) industry gives us, #dieselgate is the lesson that keeps on giving. There was an article on the BBC website last week by BBC Business Reporter Tim Bowler which focused on Volkswagen (VW) and Samsung's ability to defy apparent logic and bounce back from [...]
The Lessons in PR Disasters posts is a series of narratives that looks at real world high profile marketing communications (MarCom) events and here we look at the furor surrounding United Airlines recent PR nightmare. In an attempt to end United Airlines ongoing public relations disaster that began last month when security staff dragged doctor David [...]
Looking at what Lessons in PR Disasters the modern marketings communications (MarCom) industry gives us the Kendall Jenner Pepsi advert has some good insight, not least the one of not hijacking a protest message and momentum to sell your product. Whilst small to medium businesses may make their own marketing mistakes, unless they are truly Doing [...]
The following piece is the full Mother Jones Ford Pinto Madness Article 1977 that was largely responsible for Ford Motor Company’s Pinto Scandal of the 1970’s and 80’s, which has become somewhat of a cult status case concerning reputation management and corporate social responsibility. Prior to this article Ford had largely been arrogant and bullish [...]
