Brand & Reputation Management Archives - Edible Marketing

Here is a list of Edible SEO Liverpool Blog posts that cover online Brand & Reputation Management.

Everything from your products and services, your customers and employees and your ethics, public relations and social media can influence your brand and its reputation so it pays to have a strategy in place to ensure that your risks are minimised.

Have a look at the posts and learn from the good, bad and the ugly that occur around us and if you wish to have some support in managing or repairing your online reputation then get in touch….

Fighting negative brand mentions can be like the proverbial whack-a-mole so the sensible thing to do is understand why you are getting the negative mentions and solving the issues before they have the potential to become bad online reviews

Edible can put in place systems and procedures to repair the damage to your brand and reputation and make sure that going forward steps are taken to ensure that history isnt repeated.

Unsolicited Online Reputation Management Services – The Risks
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Unsolicited Online Reputation Management Services – The Risks

Brand & Reputation Management, Online Reputation

Unsolicited Online Reputation Management Services – The Risks

What are the risks of engaging with Unsolicited Online Reputation Management Services? Can they be that bad? Can you get away with it? As someone who has been doing Online Reputation Management for over a decade I will give you the benefit of my experience. What is Online Reputation Management Put simply, online reputation [...]

Edible Marketing2023-02-01T15:31:40+00:00January 7th, 2023|Brand & Reputation Management, Online Reputation|Comments Off

Lessons in PR Disasters, Samsung Note 7 and VW Dieselgate
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Lessons in PR Disasters, Samsung Note 7 and VW Dieselgate

Brand & Reputation Management, PR Disasters

Lessons in PR Disasters, Samsung Note 7 and VW Dieselgate

Looking at what Lessons in PR Disasters the modern marketings communications (MarCom) industry gives us, #dieselgate is the lesson that keeps on giving. There was an article on the BBC website last week by BBC Business Reporter Tim Bowler which focused on Volkswagen (VW) and Samsung's ability to defy apparent logic and bounce back from [...]

Edible Marketing2018-08-28T18:07:18+01:00May 7th, 2017|Brand & Reputation Management, PR Disasters|Comments Off

Lessons in PR Disasters, United Airlines
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Lessons in PR Disasters, United Airlines

Brand & Reputation Management, PR Disasters

Lessons in PR Disasters, United Airlines

The Lessons in PR Disasters posts is a series of narratives that looks at real world high profile marketing communications (MarCom) events and here we look at the furor surrounding United Airlines recent PR nightmare. In an attempt to end United Airlines ongoing public relations disaster that began last month when security staff dragged doctor David [...]

Edible Marketing2018-08-28T18:02:39+01:00April 27th, 2017|Brand & Reputation Management, PR Disasters|Comments Off

Lessons in PR Disasters – Kendall Jenner Pepsi advert
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Lessons in PR Disasters – Kendall Jenner Pepsi advert

Brand & Reputation Management, Doing a Ratner, Online Reputation, PR Disasters

Lessons in PR Disasters – Kendall Jenner Pepsi advert

Looking at what Lessons in PR Disasters the modern marketings communications (MarCom) industry gives us the Kendall Jenner Pepsi advert has some good insight, not least the one of not hijacking a protest message and momentum to sell your product. Whilst small to medium businesses may make their own marketing mistakes, unless they are truly Doing [...]

LeeOakley2018-08-28T17:01:47+01:00April 11th, 2017|Brand & Reputation Management, Doing a Ratner, Online Reputation, PR Disasters|Comments Off

Negative tweets can benefit a brand, says Domino’s marketing director
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Negative tweets can benefit a brand, says Domino’s marketing director

Brand & Reputation Management, Online Reputation, Social

Negative tweets can benefit a brand, says Domino’s marketing director

Is online reputation management dead? Negative tweets can prove beneficial to a brand by driving “a lot of interest”, according to Simon Wallis, the marketing director of Domino’s Pizza. Although it should be pointed out that Domino's Marketing Director wasn't referring to any and all types of negative tweets, Wallis was speaking in reference to [...]

Edible Marketing2018-08-22T16:02:25+01:00April 9th, 2015|Brand & Reputation Management, Online Reputation, Social|0 Comments

Edible in Intellectual Property Magazine
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Edible in Intellectual Property Magazine

Brand & Reputation Management, Online Reputation

Edible in Intellectual Property Magazine

Edible’s Lee Oakley was asked by Intellectual Property Magazine to comment on Product liability in the health sector in the wake of the PIP Implant scandal which Edible had previously written about with the article ‘PIP implants & online reputation of cosmetic clinics‘ When a brand hits global scandal In January, Poly Implant Prothèse [...]

Edible Marketing2018-08-17T12:09:57+01:00August 1st, 2012|Brand & Reputation Management, Online Reputation|0 Comments

Barclays Brand Reputation plummets
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Barclays Brand Reputation plummets

Brand & Reputation Management, Online Reputation

Barclays Brand Reputation plummets

Barclays Brand Reputation plummets as Perception of Barclays’ retail bank brand suffers following the recent revelations that executives in its investment banking arm rigged lending rates between banks. The bank was fined £290m by the US and UK regulatory bodies, with £59.5m coming from the UK Financial Services Authority on Wednesday (26 June) after it [...]

Edible Marketing2018-08-28T18:15:04+01:00July 2nd, 2012|Brand & Reputation Management, Online Reputation|0 Comments

Tesco hit by online reputation plunge
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Tesco hit by online reputation plunge

Brand & Reputation Management, Consumer Review Sites, Online Reputation

Tesco hit by online reputation plunge

Tesco’s online reputation has seemingly mirrored the share price falls of late as reports have surfaced that customers are taking to social media sites to criticise poor service. Whether the shareholders will take to social media sites to criticise poor return on investment is as yet unknown! Kaizo Advocacy Index, a biannual audit examination of [...]

Edible Marketing2018-08-28T19:01:57+01:00June 29th, 2012|Brand & Reputation Management, Consumer Review Sites, Online Reputation|0 Comments

Reputation Watch – PIP Implants Update
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Reputation Watch – PIP Implants Update

Brand & Reputation Management, Online Reputation

Reputation Watch – PIP Implants Update

According to news this week the final report into the PIP Implants scandal has concluded that the gel material contained in the implants does not cause a long-term threat to human health. It says the implants, which were made with unauthorised silicone filler, are not toxic, nor carcinogenic. For the 47,000 women in the UK [...]

Edible Marketing2018-08-30T17:42:17+01:00June 20th, 2012|Brand & Reputation Management, Online Reputation|0 Comments

How Far does bad brand reputation influence a consumer?
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How Far does bad brand reputation influence a consumer?

Brand & Reputation Management, Consumer Review Sites, Content Marketing, Online Reputation

How Far does bad brand reputation influence a consumer?

How Far does bad brand reputation influence a consumer? I ask this question genuinely as I debate it myself in so much as how far would I go in order to not use or buy a companies products or services as a result of their poor reputation? Most people in making this decision (and I’m [...]

Edible Marketing2018-08-30T17:43:03+01:00April 24th, 2012|Brand & Reputation Management, Consumer Review Sites, Content Marketing, Online Reputation|0 Comments

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