It is no surprise that the PIP implants (Poly Implant Prothese) scandal has been very prominent in both the national and international press, featured heavily in online forum discussions and frequently mentioned on Twitter at #PIPimplants. The problem in the UK alone is worrying some 40,000 women with the substandard PIP implants. As a consultant [...]
In doing some research on other notable ‘Doing a Ratner’ examples I found a Reputation Suicide near miss by Paul Bennett, a senior executive at high street chemists Boots. The phrase was coined after Gerald Ratner in making a speech to the Institute of Directors famously called his company’s products, “tacky” and “crap” and as [...]
Sony, whilst continuing to see its share price tumble month on month since the hacking scandal and threat to its online reputation broke in April, has gone and played an own goal that will be equally frustrating to those gamers who were affected. In a move that will do very little to bolster Sony’s online reputation [...]
Online Reputation Management, or (ORM) is a growing industry with SEO, Digital Marketing and Online PR elements to assist a brand owner in presenting a particular brand in a more positive light. It can be used to restore balance to an event where a brand has been defamed, attacked or abused online or it can [...]
Martin Clarke, the Daily Mail executive behind the popular news website has said that the social media giant is a ‘gigantic free marketing engine’ He told delegates at a Society of Editors annual conference that only Google directs more UK traffic to the site and in his speech urged other newspapers to embrace social networking [...]
Many webmasters have been reporting a Google Page Rank drop in recent weeks which has had mixed results on the search positions of many millions of web sites. Whilst many industry insiders were bemoaning drops in search result positions, many websites seemed to come through Google’s latest changes relatively unscathed, save for a drop in [...]
