Edible’s Lee Oakley was asked by Intellectual Property Magazine to comment on Product liability in the health sector in the wake of the PIP Implant scandal which Edible had previously written about with the article ‘PIP implants & online reputation of cosmetic clinics‘ When a brand hits global scandal In January, Poly Implant Prothèse [...]
Barclays Brand Reputation plummets as Perception of Barclays’ retail bank brand suffers following the recent revelations that executives in its investment banking arm rigged lending rates between banks. The bank was fined £290m by the US and UK regulatory bodies, with £59.5m coming from the UK Financial Services Authority on Wednesday (26 June) after it [...]
Tesco’s online reputation has seemingly mirrored the share price falls of late as reports have surfaced that customers are taking to social media sites to criticise poor service. Whether the shareholders will take to social media sites to criticise poor return on investment is as yet unknown! Kaizo Advocacy Index, a biannual audit examination of [...]
In terms of a reputation fallout it was pretty hard not to notice the singling out of Jimmy Carr and his accounting practices through Jersey based K2 Tax scheme this week, as was that of Gary Barlow whom was reported to have invested in a similar scheme with the firm Icebreaker Management Services. Now this [...]
According to news this week the final report into the PIP Implants scandal has concluded that the gel material contained in the implants does not cause a long-term threat to human health. It says the implants, which were made with unauthorised silicone filler, are not toxic, nor carcinogenic. For the 47,000 women in the UK [...]
Most people are aware of the term SEO and the significance of Search Engine Optimisation, and whilst ORM, or Online Reputation Management is a little way off yet in terms of the same recognition, it is one which will no doubt become an integral part of digital marketing as we move further into the realms [...]
How Far does bad brand reputation influence a consumer? I ask this question genuinely as I debate it myself in so much as how far would I go in order to not use or buy a companies products or services as a result of their poor reputation? Most people in making this decision (and I’m [...]
SERP’s is not the UK based State Earnings Related Pension Scheme abolished in 2002, but for many years has instead stood for ‘Search Engine Results Page/s’ and it is the go to term for SEO marketers and search engine optimisation consults such as ourselves. When a keyword search is performed on the search engines like [...]
Are free web templates really free? A free lunch or ride may have a hidden, non monetary cost or obligation attached to it in the real world, but do the same rules apply in the virtual realm. Is there such a thing as a free website? What are free web templates? A website template is [...]
Its a busy time for TripAdvisor and Online Reputation Management as the UK Advertising Standards Authority investigation into TripAdvisor will see some key details and finding released from Feb 1st. For those not familiar with the investigation, TripAdvisor have been accused of being complicit in the posting of fake online reviews for hotels listed on [...]
